你家的保健品为什么卖不好,这些理由都别找

  • 日期:07-14
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Why is your health care product not selling well?

What is the biggest reason for the poor sales performance in your store?

The common answers for employees are the following:

1. The customer's health awareness is too bad

It’s not good to sell customers.

The biggest reason why the product is not sold well is that the customer's health awareness is too bad. Indeed, poor health awareness of Chinese people is a feature of the current market environment, but it is not a unique phenomenon.

If the customer's health awareness is strong, then the meaning of the employee's efforts will not be great!

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2, customers do not believe in products

Selling is not good or blaming customers.

The biggest reason why the product is not sold well is that the customer does not believe in the health care function of the product.

Then did you reflect on it:

Why don't customers trust your home?

Why can't you let customers trust your product?

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3, the price of the product is too expensive

Selling bad products.

The biggest reason to think that the product is not selling well is that the price is too expensive.

Customers who are cheaper will have expensive customers. Even if your products don't give money to customers, customers will not necessarily want them. The price of the product is the same for everyone.

4, health products can not cure

Selling is not good or strange products.

It is believed that health products can not cure diseases, only health care, customers can eat or not.

Because health products can't cure diseases, customers don't have the rigid demand for drugs, so they can eat if they have money. If they don't have money, they can't eat them.

xx因为您这么认为,所以客户这么认为。保健品的作用不容忽视,每个人都需要注意保健。

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5,产品包装不好

销售仍然是一个奇怪的产品。

据认为,产品包装更高档,看起来更好,客户更容易接受。这可能有一些因素。但这是产品销售不佳的最大原因吗?你去看看医院药品的包装,有多少好看?但他们卖得很好。

6.广告没有到位

卖掉制造商是不好的。

产品有广告,推比较好一些,顾客更容易接受。这个有可能。但是,广告太少了。你能问制造商做广告吗?你能为制造商做广告吗?不是。广告太少了,仅适用于您的商店?没有。

销售良好的产品往往不赚钱,赚钱的产品往往不容易出售。

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7.市场竞争太激烈

卖掉市场并不好。

我认为市场竞争激烈,有很多品牌的保健品。客户不知道选择哪一个,并且您不知道要销售哪种产品。

“我在这里买两送一,在对面买一送一,我怎么和它打架?”现在是市场经济时代,只要它处于开放市场,怎么会没有竞争?

保健品市场竞争激烈,国家也是如此。没有地方不紧张。

8,商店有点偏颇,流量不大

卖掉商店的位置并不好。

我想如果我们的商店在市中心或交通要塞,它肯定比当前的位置好。

但你不想考虑它。优越的地理位置更在同一个行业。你认为他们的日子更好吗?他们不得不说“竞争太激烈了”吗?

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想一想,前五个原因有一个共同点:

成为他人的原因都是客观原因,也就是说,他们没有理由。对不起,这些人的理由和客观原因可以在短时间内得到控制和改变吗?没有!所以说这些原因对我们没有任何意义。

在这个世界上,我们唯一能够快速控制和改变的就是我们自己。

对于员工来说,产品卖得不好,唯一有意义的原因是他们自己的原因!

所以不要寻找其他原因。从现在开始,了解更多关于医疗保健,了解更多关于产品知识,更多地为客户服务,那么产品就不会那么难卖!